Old Hickory Smokehouse's product development is a parallel and multi-dimensional process. Idea generation is parallel processed with design activities, market research and analysis to accelerate the market ready process. By following this unique approach, development activities incorporate costing, packaging requirements and market variables along each step of the process. We don't design products only to find out that they are too expensive for the target customers. We will deliver the highest quality food solutions while monitoring market changes as they occur.